Know Your Audience

More Magazine is a magazine for women in their 40's and over.  The content speaks to things only women 40+ can relate to and "More".  I excitedly subscribed.  I love the actresses they put on the cover.  They are older and they are still KILLING it!  I'm loving the articles.  I love the suggestions for skin care at the different stages of life.  I love putting older women in the spotlight and celebrating the fact beauty is not limited to younger generations.  I love how fun the magazine is and it's not just promoting prune juice and boxed hair color.  This is right up my alley! After 3 editions, I cancel my subscription.

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​You're thinking "why?!", right?  You're thinking "but you love this magazine!".  Lemme tell you why.  KNOW YOUR AUDIENCE.  Everyone knows even 20/20 eye sighted people start to need a little help as you enter your 40's.  Maybe you just need reader specs or maybe you now wear legit prescription glasses.  So can someone please help me understand why the editors would use fine print throughout the ENTIRE freakin' mag?  I thought it was just the first edition because they had so much to say.  By the 3rd edition, I realize it's no fluke.  They intend to write this mag in fine print.  Font size of 4.  Let's say it together folks "eye strain headache city!"

​More Magazine....I will happily re-subscribe should you increase your font size.  If you're interested to know, font size 12 - 14 would be perfect.  ;)