We run two small businesses. We are often solicited by sales people to buy their service(s). Let me share with you what sales people are missing and why it's so hard to close a deal with us. I'm polite. I treat everyone with respect. I respect your time, I respect your livelihood. Please. Show me the same courtesy. Sales people are like date rapists. They never really hear "no". Try to manhandle me and you'll be darn skippy you will hear a no like you've never heard or felt before.
1) I am pivotal in our day to day operations. I do NOT have 10 minutes to carve out for your spiel. Any resistance you have to my polite decline only tells me you have no respect. You can pretty much guarantee I will not buy anything from you now. 2) You've done your research on our business and you rattle off a litany of services you think we can benefit from. Don't overwhelm me with information. You've lost me. I'm bored. Pick one item of value, tell me that. If I'm intrigued, you can layer in more info as I ask for it. 3) Speaking of.....your sales pitches don't allow for the nuances of learning disabilities. I have sensory perception disorder. If I have something on my mind or a fire I'm putting out and you come bulldozing into my day with your spiel, eating up my time trying to overcome my objections with your scripts and training it sounds like white noise to me. I'm done. 4) If you do peak my interest, I'll take your info down. If I don't follow up with you, I am NOT a lead. Please don't keep calling me in months to come. You'll only annoy me and guarantee I won't buy your product or service. 5) If you overuse my name, I feel patronized. If you come at me like we're chummy, I'm turned off immediately. You need to earn comfortable convo. Right now, we are strangers. 6) BUDGET. So simple right? If I politely decline, it's because I've done the #'s in my head. Once I've said no, if you don't respect it and try to overcome my objection with sales tactics, you only succeed in irritating me. I know my budget. You do not. 7) Don't insult my intelligence or talk down to me. Another one that should be simple, right? The minute you act like I'm missing the boat, we're done here. It may be a negotiation tactic, but it never translates well for me. I know when I'm being manipulated, worked or "handled" and I will shut down faster than you can blink. That includes passing me off to a professional "closer". I said no. 8) On that note. If you use a script, training manual or canned response with me, I'm done. If this isn't an organic interaction, BUH BYE. 9) If I do buy your product or service, please don't try to upsell me thereafter. We are small businesses. I need time to see how this purchase impacts our business before I consider layering in something more expensive. If you do solicit me for upgrade, assign ONE person to do so. Getting calls from 8 diff employees to pitch an upsell is just stalking. You think you're working a prospect, but I feel harassed. 10) You know what I will do? If I like your product/services, I will automatically read up on your business. If I like what I see/hear, I will pursue you. And guess what? I know I want to talk to you, so I've built it into my schedule and I'm receptive to listen. Cold call or visit and you will most certainly catch me in an unreceptive moment. Come talk to me like I'm a person and not a conquest, be receptive to my objections, hear me when I say no and you will earn my respect. Maybe even earn my business at some point. There are times I will circle back with someone and buy. Today's contact might just be tomorrow's customer if you don't f*ck up.
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AuthorI'm scared of meth & heroine users. They are the real zombie apocalypse. Archives
July 2019
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