Are "Fans" Property? I'm Confused.

Doesn't matter if you love, hate or are indifferent of The Blaze &/or Tomi Lahren,  The sticking point in their parting of ways is fascinating to me.  Real quick like, let me fill you in:
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Tomi and Blaze brass are arguing over whether or not Tomi gets to keep her 4.2 million FB fans.  TheBlaze owns her Facebook page and cut off access to Tomi and her team.  Tomi wants the rights to her page and the fans who follow the page.

I don't understand how you can get custody of fans in a divorce.  We aren't property of either side.  We like what we like when we like it, we follow who we want when we want.  Tomi can open a new page and people who really dig her will find & follow her.  It seems so easy to me.  Am I oversimplifying it or are lawyers overcomplicating it? 

​My thoughts are the relationship has soured and is not salvageable.  Just get out.  Don't get hung up on this.  Sure, the Blaze are being spiteful by locking up her page with her namesake.  Yet, I would say to BOTH sides you're blocking your karmic receptors for your next blessing.  The longer you argue over this, the longer you are connected to each other.  Let go and you both can get on with your lives.